Which model best exemplifies a platform that requires onboarding of partners to enable market activity?

Which model best exemplifies a platform that requires onboarding of partners to enable market activity?

• A. E-commerce Fulfillment
• B. Marketplace and Platforms
• C. Car Rental Agency
• D. Accounting Software

Answer: (B)

The idea tested here is how a platform drives activity by bringing in multiple participants who supply offerings. A marketplace and platforms model is built to connect buyers with a broad set of sellers or providers, and onboarding partners is the core way liquidity and activity are created on the platform. When you onboard partners, you populate the marketplace with products or services, which attracts more buyers and generates network effects—more participants make the platform more valuable to everyone. That’s why this option fits best: it inherently requires bringing in external partners to enable market activity. The other models are more about delivering a product, service, or tool themselves rather than creating a two-sided or multi-sided market powered by partner participation—logistics for merchants in e-commerce fulfillment, a single operator’s fleet in a car rental agency, or a standalone software tool in accounting software.

The idea tested here is how a platform drives activity by bringing in multiple participants who supply offerings. A marketplace and platforms model is built to connect buyers with a broad set of sellers or providers, and onboarding partners is the core way liquidity and activity are created on the platform. When you onboard partners, you populate the marketplace with products or services, which attracts more buyers and generates network effects—more participants make the platform more valuable to everyone.

That’s why this option fits best: it inherently requires bringing in external partners to enable market activity. The other models are more about delivering a product, service, or tool themselves rather than creating a two-sided or multi-sided market powered by partner participation—logistics for merchants in e-commerce fulfillment, a single operator’s fleet in a car rental agency, or a standalone software tool in accounting software.